Motion / Less
an experiment in web motion  ·  v7 · 15 sep

MOTION/LESS

Same paragraph, four kinds of motion. Everything starts still. Read it, then turn each slider up to as much motion as you would want, and leave it there. That is your answer, and we publish it.

What is this, and who is it for? →

Scroll ↓

Read this while it moves.

A screen can trigger the same response as real movement. Your eyes report motion your body cannot feel, and that mismatch is enough to produce nausea, headache and a loss of focus. The same words are set in all four of these. What changes is what the motion is doing to them, and how much of this you can still take in.

Movement 01

The fall

Motion that drags your whole field of view, and takes the lines with it.

Read this while it moves.

A screen can trigger the same response as real movement. Your eyes report motion your body cannot feel, and that mismatch is enough to produce nausea, headache and a loss of focus. The same words are set in all four of these. What changes is what the motion is doing to them, and how much of this you can still take in.

Movement 02

The bloom

Beautiful motion that does no work. The words move with it anyway. Worth it?

Read this while it moves.

A screen can trigger the same response as real movement. Your eyes report motion your body cannot feel, and that mismatch is enough to produce nausea, headache and a loss of focus. The same words are set in all four of these. What changes is what the motion is doing to them, and how much of this you can still take in.

Movement 03

The pulse

Motion at the edge of your reading. It keeps calling your eye off the line.

Read this while it moves.

A screen can trigger the same response as real movement. Your eyes report motion your body cannot feel, and that mismatch is enough to produce nausea, headache and a loss of focus. The same words are set in all four of these. What changes is what the motion is doing to them, and how much of this you can still take in.

Movement 04

The flow

Motion that answers you. Move your cursor and the words lean toward it.

How much did you keep?

Before you submit, scroll back up if you want to change any of the four sliders. Wherever you leave them is what gets recorded. Then two quick questions, and you can see what everyone else chose.

Without scrolling back: what did the paragraph say causes the discomfort?

The last option is a real answer, not a failure. It is useful to know.

Are you a designer or developer?
Do you experience discomfort from web motion?